…Legendary Portuguese Footballer To Release Multiple NFT Collections Per Year
Cristiano Ronaldo has been signed for an exclusive partnership with Binance, a blockchain ecosystem and cryptocurrency infrastructure provider.
The blockchain ecosystem recently announced that it has kicked off an exclusive, multi-year NFT partnership with Ronaldo, one of the greatest footballers to ever play the game.
Through this partnership, Binance will launch a global campaign aiming to give Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs.
Over the course of the agreement, Ronaldo and Binance will create a series of collections for sale exclusively on the Binance NFT platform. The first collection will be released later this year and will feature designs created in collaboration with Ronaldo.
In his remark, Binance Founder and CEO “CZ” Changpeng Zhao said: “Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work. We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”
On his part Ronaldo said: “My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of. I know the fans are going to enjoy the collection as much as I do.”